Content written by attorneys for attorneys

Legal Content Strategy

30 Mar

How Often Should You Publish Blog Posts?

Blogging gives readers something to read when they land on your website concept showing a person sitting on a couch typing on an open laptop

Diversify your blog posts so you show up for different online search results, for the same legal service, continuously. We suggest scheduled posts that are basic and advanced, as well as unscheduled posts geared towards a specific opportunity.

Rather than focus on the quantity, focus on the quality, and create different levels of blog posts. Populate your blog with a variety of posts, and take steps to improve the impact each family of blog posts has on your overall legal marketing efforts.

Take notes, be creative, check your data, and adapt if necessary!

20 Mar

Guess What Type of Legal Blog Post Works Best

“Guess What Type of Legal Blog Post Works Best?” explains that all types of legal blog posts help with your legal blogging strategy. It all depends on where you are with your blogging efforts, and what you are trying to accomplish. As long as you are blogging regularly, and also create blogs for the right opportunity when it presents itself, you will see results. Of course you have to make sure readers find your blog, but first create content, then work on the rest once your blog has life to it.

20 Jan

That’s Right Get Going with Starter Content

Business man in a short sleeved dress shirt, slacks and shiny black shoes on an asphalt running track with a track and trees behind him crouched in a starting position to represent the starter content creation

A common question we get asked is: “How can our business generate cost-effective content right out of the gate?” The answer is: with starter content. Find information, pictures, awards, or anything that adds value. Then make it into content, it’s that simple. You don’t have to recreate the wheel, simply rework it into an original content piece. If you need advice, let us know – we can help.