Diversify your blog posts so you show up for different online search results, for the same legal service, continuously. We suggest scheduled posts that are basic and advanced, as well as unscheduled posts geared towards a specific opportunity.
Rather than focus on the quantity, focus on the quality, and create different levels of blog posts. Populate your blog with a variety of posts, and take steps to improve the impact each family of blog posts has on your overall legal marketing efforts.
Take notes, be creative, check your data, and adapt if necessary!