Here are some pointers on how to write a short blog post for a law firm website.
Tip 1: Choose a single topic and do not elaborate
Tip 2: Use headings and subheadings to draw readers in
Tip 3: Change your font for certain phrases, keywords or messages
Tip 4: Use links to other blog posts if you have more to say
Tip 5: Be wary, avoid the mistake of giving actual legal advice
Diversify your blog posts so you show up for different online search results, for the same legal service, continuously. We suggest scheduled posts that are basic and advanced, as well as unscheduled posts geared towards a specific opportunity.
Rather than focus on the quantity, focus on the quality, and create different levels of blog posts. Populate your blog with a variety of posts, and take steps to improve the impact each family of blog posts has on your overall legal marketing efforts.
Take notes, be creative, check your data, and adapt if necessary!
“Guess What Type of Legal Blog Post Works Best?” explains that all types of legal blog posts help with your legal blogging strategy. It all depends on where you are with your blogging efforts, and what you are trying to accomplish. As long as you are blogging regularly, and also create blogs for the right opportunity when it presents itself, you will see results. Of course you have to make sure readers find your blog, but first create content, then work on the rest once your blog has life to it.
This blog post is a writing sample for an attorney that registers vessels with the U.S. Coast Guard. The purpose behind this blog besides improving website ranking is to provide some basic information on vessel registration with the USCG. The root keyword is “register your vessel” with additional relevant words such as: Certificate of Documentation. As all out blog posts, it is structured to be part of an ongoing theme, where eventually links would be placed, appropriate rich media and so on. First write your content, then develop it based on metrics and gathered data. We write in all styles. voices and formats. Let us know how we can help build your online presence through professional legal content writing.
This blog post is a writing sample for a criminal defense lawyer or firm. The purpose behind this blog besides improving website ranking is to explain a few key elements of what to expect and what you should know if arrested for a felony criminal charge. It gently persuades an individual responsible for posting bail for someone arrested for a felony. The focus keyword is: “arrested for a felony.” There are short and long tail keywords throughout the writing and other SEO best practices. Many potential criminal defense clients will have a person post bail for them, and these individuals will probably go online to become familiar with the process. Become their lawyer even before bail is posted with a relevant and fresh blog!
This blog post is a writing sample for a personal injury lawyer or firm. The purpose behind this blog besides improving website ranking is to provide advice to a person who was recently in a car accident. It gives help on what to do after a car accident. There are also short and long tail keywords throughout the writing and other SEO best practices. Coupled with supporting rich media content, such as images, videos or infographics, blogs can be the most effective form of client acquisition and retention. It can also help drive a referral or at the least improve website quality score.
This blog post is a writing sample for a securities litigation law firm. The purpose behind this blog besides improving SEO quality score is to provide advice to an investor about the importance of maintaining original copies of documents. Should the need arise, such document management will provide a securities lawyer with admissible evidence and possibly win the case. Legal advice on a laywers’ blog without violating attorney advertising restrictions leaves a positive impression in a reader’s mind, which may result in an immediate or future conversion. There are also short and long tail keywords throughout the writing and other SEO best practices. Coupled with supporting rich media content, such as images, videos or infographics, blogs can be the most effective form of client acquisition and retention. It can also capture a legal colleague that landed a securities fraud case and wants to refer it to a securities litigator.
It is our delight to welcome you to Legal Content Authors. As this is our first blog post, we felt it appropriate to briefly touch upon our blogging goals and open up the topic of blogging itself. Any blogging strategy has to of course start with an initial blog post. We provide some simple advice and tips how to write your first blog post.