Content strategist for law
Why use a legal content strategist?
Content strategy for the law profession requires a specialized approach that is unlike other types of content marketing.
Practice areas differ, but can also cross-reference or overlap. Jurisdictions may have their own version of the law. Clients influence legal representation. Professional conduct and attorney advertising regulations must be respected.
The list is endless, as are the benefits for working with a legal content strategist that is a content savvy lawyer.
What does a legal content strategist do?
Without creating a circular definition, a legal content strategist figures out your content strategy. Content strategy is an adjustable road map that advances your content creation towards legal marketing success. It is an intelligent, decisive methodology used to generate and distribute content based on hard data.
A content strategist helps you to make an informed direction with your content production.
A well-structured legal content strategy is a long-term investment. It ensures you have a multi-phase plan for your legal content creation.
How does it help?
Provides informed direction for your overall legal content generation efforts.
Plans a systematic assessment of content metrics for appropriate content adjustment.
Optimizes your spend for the most efficient use of your content writing budget.
When do I need a legal content strategist?
At the start of any legal content generation, because ultimately content is the essence of the internet. Content provides users the value they seek when they go online. Without content there would be no World Wide Web.
A content strategist ensures your legal content is efficiently cultivated through time-tested industry knowledge and back-end data analysis. With an authentic legal content strategy there is little to no guesswork in “what to write” or “what to do,” especially when your content strategist is legal & online marketing savvy.
Where will I find legal content strategy services applied?
You will find legal content strategy services applied in deliverables such as:
Client Conversions:
Actualizes the primary objective for legal marketing. Drives new business and improves the efficiency of conversions for a healthy return on investment.
Search Engine Optimization:
Advances a website’s ranking for more relevant online visibility and quality search engine query results. Which in turn drives more organic visitors that actually convert.
Core Messages:
Finds the sweet-spot message that resonates with a particular demographic, region, or any marketing variable, such as time of day. Increases conversion rates in that grouping.
Content Templates:
Figures out optimal content layouts. An influential feature of any content presentation, as human behavior responds a certain way to design and stimuli.
Content Distribution:
Circulates an array of content across select online channels, platforms and sources. Virtually directs potential clients to leading content, and ultimately your website.
Content Repurposing:
Reinforces previous content generation and distribution efforts. Analyzes metrics to improve low performing content for better SEO results.
Which deliverable is right for me?
At some point, most likely a combination or sequence of all of them.
Client conversions matter most, there has to be a positive return on investment, or what’s the point?
Search engine optimization is a determined effort to continuously identify opportunities and gauge performance. It requires patience and meticulous analysis of incoming data.
Core messages get the words just right for as many categories as possible to achieve peak conversion rates.
Content templates work on the ideal layout for smooth content flow and responsive user behavior.
Content distribution delivers content to preferred websites across the World Wide Web.
Content repurposing takes existing content and improves it based on website analytics or other applicable data.
Contact us to learn more about our custom legal content strategy services.